Vividh Bharati Service of All India Radio is the largest entertainment network of the nation. Since its inception in 1957, Vividh Bharati has been providing popular and melodious entertainment to the listeners. It is not surprising that News Magazine, India Today, in its special issue published on the 50th anniversary of India’s Independence, included Vividh Bharati as one of the fifty most important and well known, that make India proud. The Magazine says “It is telling statement that in the era of the unstoppable onslaught of satellite television, radio rules in vast part of India. No other single programme has beamed itself across the country, for more than 30 uninterrupted years, as had Vividh Bharati. The entertainment programme, presenting a mix of film music, skits, short plays and other features, broadcasts 24 hours countrywide. This is much greater than the present reach of FM radio, restricted to metros. Not just, longevity, Vividh Bharati is about bringing connectivity and entertainment to India’s masses that need only to fork out less than Rs. 200/- for a tiny receiver to feel like they belong in the greater scheme of things, that there’s some joy in life in India’s vast rural beyond. Vividh Bharati Service offers much more beyond Film Music to the masses. ‘Jaimala’, ‘Hawamahal’, ‘Inse Miliye’, ‘Sangeet Sarita’, ‘Bhoole Bisre Geet’, ‘Chitralok’, ‘Chhayageet’ are a few of the many popular programmes which were and are part of the listener’s daily life, generation after generation. From 05th October 2008, Vividh Bharati Programmes are available on DTH, making Vividh Bharati a 24-hours popular musical channel. Vividh Bharati with its wide network consisting of 37 Vividh Bharati Centers and some Local Radio Stations now reaches more than 97% population of this country. Vividh Bharati Programmes are also very popular in the neighbouring countries, as listeners who listen to it through short-wave network, have been writing appreciation letters to All India Radio regularly.
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